Meditations on a New Venture

April 27, 2009

Visioning A Market

When the Littleton train station had an unpaved area for a parking lot, one didn’t as much find a parking space as envisioned it. The good news was that one never ran out of parking places — inability to find a parking place implied a lack of vision. The bad news was that the car might have a ding or two that escaped notice until the following morning.

With venture capital at an all-time low, it’s one giant parking space. No guarantees for dings to one’s ego. I haven’t posted in a while, working through a few different opportunities.

One was a client who was always expecting to get new business “real soon”. Business can take a while to solidify. How does one know if an opportunity will always remain just an opportunity? One doesn’t, of course. In the end, I walked away because I didn’t trust that his approach would be successful. As Yogi Berra said, one can observe a lot by just watching.

The other two are start-up businesses where I am an equal partner. Both are new concepts at different stages of business planning. Not every wagon makes it across the frontier but these two seem worthwhile to invest some time in.

April 9, 2009

The Immigrant Experience, Again

Filed under: Ideas and Trends, Marketing and Sales — J @ 9:21 am
Tags: , , ,

I found myself at MIT attending an event on Twitter and Social Networking yesterday. It was like deja vu all over again.

You arrive in a new country and everything is different. Things that are the same are different too. Even the toothpaste tastes different. You think you understand the language, but you don’t understand the meaning. You hold the new country in a strange mix of awe and contempt. Or is it fear of the unknown? Fear of not being able to navigate the new world?

There was talk of handles, tweets, tweet-backs, tweet-ups. And how they all relate to blogs and SMS and texting. And how blogs relate to webinars and viral videos. And how they all relate to Facebook. There was talk of BarackObama.com as an exemplar marketing drive. And how the CEO of Zappos.com tweets about spilling soda on his pants and how it makes Zappos more “human”. There was talk of non-profit fundraisers using social media to raise money. And marketing people talked about using these technologies to create buzz!

Is this stuff for real? There was clearly a generational gap — I was not the youngest person in the room, this being MIT — but I wasn’t the oldest either. And these people really believed!

And yet, I can’t dismiss it. You can’t arrive in a new country and be dismissive of its people.

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